SELLER UNIT ECONOMICS

Who pays for the
SBP discount?

Split one buyer discount between the seller and Wildberries, then compare the estimated payout and profit.

YOUR ASSUMPTIONS

Sale details

Seller price after your discount ₽ The price used before Wildberries-funded discounts. Checkout discount %

10%

Total buyer discount, 0–80% for what-if scenarios; not a current campaign limit or a stacked total. Seller's share of the discount % of discount

Seller 50% · Wildberries 50% of the discount.

Base KVV, excluding VAT %Use “Base” from your report. Payment service charge ₽Use the report amount; SBP can have a charge. Logistics & other fees ₽ Product cost ₽

Simplified one-sale estimate. It calculates final KVV without VAT as base KVV minus the platform-funded discount; this can be negative. Reconcile actual payout with the weekly report's seller-payment fields.

ESTIMATED RESULT

One sale

SELLER 50% · WB 50%

Estimated seller profit—after fees and product cost

Estimated payout—before product cost

Buyer pays—for the item

WB remuneration, before agent services—final KVV —

DISCOUNT SCENARIOS

How the discount changes your result

ProfitPayout

Total discount shown to buyerCurrent split highlighted